Resume

www.linkedin.com/in/karendzachary

Oakland, California

Open to international opportunities.


Skills and Impact

Planning and Efficiency:

  • Created policy and process efficiencies that increased bookings by 50%

  • Collaborated with software engineers to develop procedures for vetting and tracking candidates, saving hundreds of hours per month

  • Planned over 1200 full-service events


Leadership and Collaboration:

  • Improved information-sharing between admissions, instruction and student success. This had a marked effect on improving student pass rate

  • Collaborated with CEOs, Head of People, VP of Growth & Marketing, VP of Customer Success

  • Developed training and performance calibration processes for staff

  • Coordinated sales force: built sales kits, tracked sales, developed sales materials and press release


Productivity:

  • Implemented automated texting to our customers, which increased conversions by 11%

  • Developed and recorded onboarding videos for students and staff, to automate more onboarding processes and to serve as a reference later

  • Created and documented all admissions processes for a school undergoing 24x growth within 16 months

  • Owned schedules for art department, sales, laboratory and factory to optimize all team schedules

  • Writes email newsletters with a 71% open rate (double the industry average)


Software:

  • Effective with SalesForce, Airtable, Slack, Expensify, Zoom, Excel, Notion, Adobe Illustrator, Canva, Asana, Trello, Monday, FileMaker Pro, Adobe Photoshop, Adobe InDesign, Google Suite, Buffer, IFTTT, Zapier and PowerPoint

Professional Experience

Owner, Anchor Virtual Assistants, 5/21 to present

  • Full list of services here.

  • Research, blogging, and ghostwriting

  • Social media strategy, creation, scheduling, and content re-purposing

  • Writing, formatting and/or sending email newsletters and other marketing emails. MailChimp Certified

  • Advanced email marketing audience segmentation, A/B subject line testing, content testing, and optimal send time implementation, for maximum email opens and click-throughs

  • Copywriting for websites, slide decks, blogs, landing pages, social media marketing, and speaking engagements

  • Managing and updating WordPress, Squarespace and Wix websites

  • Search Engine Optimization (SEO) basics including setting up SSL certificates (site should say https, not http on all pages, so Google doesn’t delist or de-prioritize the site on search results pages), creating blog posting schedules, categorizing blog posts, updating and optimize alt description for images, confirming if site has been indexed by Google

  • Author services, including early reads, Goodreads giveaway setup, project management

  • Project management


Project Manager and Office Manager, Kidder Matthews, San Francisco, 11/19 to 4/20

  • Project management for Marketing team and Administrative Assistants

  • Leadership to to achieve company and client results

  • Supervise sales projects

  • Manage all office operations

  • Create, plan, and organize in-house events

  • Partner with Managing Partner and Regional Vice President


Admissions Director, Lambda School, San Francisco, 10/17 to 4/19

  • Trained and managed a team of six: four interviewers and two SalesForce engineers.

  • Earned a $27K raise at my last review


Event Planner, Miraglia Enterprises, San Leandro, 10/02 to 10/17

  • Managed all social media accounts for two active divisions

  • Built excellent, robust, long-lasting relationships with venues, vendors and event colleagues

Project Manager, Aroma Candle and Scent Company, Berkeley, 2/01 to 9/02

  • Managed all production schedules, plus demanding clients like Pottery Barn and Bloomingdales

  • Owned trade show preparations including bills of lading, marketing, and flights


Education

B.A. English. University Of Maryland at College Park. President of the English Undergraduate Association