Oakland, California
Open to international opportunities.
Skills and Impact
Planning and Efficiency:
Created policy and process efficiencies that increased bookings by 50%
Collaborated with software engineers to develop procedures for vetting and tracking candidates, saving hundreds of hours per month
Planned over 1200 full-service events
Leadership and Collaboration:
Improved information-sharing between admissions, instruction and student success. This had a marked effect on improving student pass rate
Collaborated with CEOs, Head of People, VP of Growth & Marketing, VP of Customer Success
Developed training and performance calibration processes for staff
Coordinated sales force: built sales kits, tracked sales, developed sales materials and press release
Productivity:
Implemented automated texting to our customers, which increased conversions by 11%
Developed and recorded onboarding videos for students and staff, to automate more onboarding processes and to serve as a reference later
Created and documented all admissions processes for a school undergoing 24x growth within 16 months
Owned schedules for art department, sales, laboratory and factory to optimize all team schedules
Writes email newsletters with a 71% open rate (double the industry average)
Software:
Effective with SalesForce, Airtable, Slack, Expensify, Zoom, Excel, Notion, Adobe Illustrator, Canva, Asana, Trello, Monday, FileMaker Pro, Adobe Photoshop, Adobe InDesign, Google Suite, Buffer, IFTTT, Zapier and PowerPoint
Professional Experience
Owner, Anchor Virtual Assistants, 5/21 to present
Full list of services here.
Research, blogging, and ghostwriting
Social media strategy, creation, scheduling, and content re-purposing
Writing, formatting and/or sending email newsletters and other marketing emails. MailChimp Certified
Advanced email marketing audience segmentation, A/B subject line testing, content testing, and optimal send time implementation, for maximum email opens and click-throughs
Copywriting for websites, slide decks, blogs, landing pages, social media marketing, and speaking engagements
Managing and updating WordPress, Squarespace and Wix websites
Search Engine Optimization (SEO) basics including setting up SSL certificates (site should say https, not http on all pages, so Google doesn’t delist or de-prioritize the site on search results pages), creating blog posting schedules, categorizing blog posts, updating and optimize alt description for images, confirming if site has been indexed by Google
Author services, including early reads, Goodreads giveaway setup, project management
Project management
Project Manager and Office Manager, Kidder Matthews, San Francisco, 11/19 to 4/20
Project management for Marketing team and Administrative Assistants
Leadership to to achieve company and client results
Supervise sales projects
Manage all office operations
Create, plan, and organize in-house events
Partner with Managing Partner and Regional Vice President
Admissions Director, Lambda School, San Francisco, 10/17 to 4/19
Trained and managed a team of six: four interviewers and two SalesForce engineers.
Earned a $27K raise at my last review
Event Planner, Miraglia Enterprises, San Leandro, 10/02 to 10/17
Managed all social media accounts for two active divisions
Built excellent, robust, long-lasting relationships with venues, vendors and event colleagues
Project Manager, Aroma Candle and Scent Company, Berkeley, 2/01 to 9/02
Managed all production schedules, plus demanding clients like Pottery Barn and Bloomingdales
Owned trade show preparations including bills of lading, marketing, and flights
Education
B.A. English. University Of Maryland at College Park. President of the English Undergraduate Association